Public Narrative Toolkit

All modern organizations are founded on a public narratives. This is true whether that organization is large or small, establishment or upstart, corporate or grassroots. Whether you know it or not, your campaign, movement or organization is already telling a story–the goal of this free toolkit is to help you tell that story purposefully and effectively.

Stories are an opportunity to inspire, engage and connect. They’re a compelling opportunity to invite others in and to project our values out to the world.

Most of the choices that we make in life occur in our gut. In this toolkit, we’ll learn to tell the type of visceral, emotional story that compels action and dares audiences to empathize with our worldview. After all, we aren’t Vulcans. Rarely do we make judgements based upon clinically neutral assessments of fact.

  1. Learn about motivating language
  2. Learn how to structure a captivating public narrative
  3. Learn how to ask for commitments
  4. Learn how to turn our public narratives into a malleable suite of stories ideal for any situation

Where Can We Use Public Narratives?

Successful Campaigns and movements rely on their public narrative every single day. For my clients, a strong public narrative informs every aspect of their work.

  • Public narratives are mission statements which inform goals, strategies and tactics. Before you take an action, you should always ask: is this on message? Is this on brand?
  • Public narratives are the key messages that become stump speeches and talking points for your spokespeople and representatives.
  • Public narratives are embedded in your communications content including web design, media advisories, social media posts, videos and print materials.
  • Public narratives are the social bond that connects your volunteers and supporters with each other and most importantly…with you.
  • Public narratives are the bridge between public belief and committed actions—defining your values, articulating next steps and motivating firm commitments.
  1. Learn about motivating language
  2. Learn how to structure a captivating public narrative
  3. Learn how to ask for commitments
  4. Learn how to turn our public narratives into a malleable suite of stories ideal for any situation